Logo Beginnings Book by Jens Müller - Multicolour

The Logo Beginnings book explores the origins of logo design from the mid-19th century to 1940, gathering more than 6,000 logos from global brands including Rolex, BMW, Louis Vuitton and the New York Yankees. As the first monograph dedicated to this subject, it is authored by Jens Müller and divided into four design categories: Figurative, Form, Effect and Typographical. Its pages feature forgotten designs and early versions of famous logos, offering a thorough look into the history of corporate identity.

Taking a deep dive into the origins of logos from the mid-19th century to 1940, Taschen's 'Logo Beginnings' gathers more than 6,000 logos from a number global brands such as Rolex, BMW, Louis Vuitton and the New York Yankees for a deep dive into the influence and history of corporate identity. The first monograph dedicated to the origins of logo design, the Jens Müller-authored volume is divided into four design categories: Figurative, Form, Effect and Typographical, with forgotten designs and early versions of famous logos also included in the mix.