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The Logo Modernism book explores the evolution of graphic design through approximately 6,000 logos created between 1940 and 1980. Spanning industries from media and retail to airlines and art galleries, it documents the clean, geometric visual language that defined mid-century corporate identity. Its curated collection traces how simple, clear visual concepts laid the foundation for modern brand design.
Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940–1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.
