How we earn revenue
We are free to use because retailers pay us a commission when you buy through our links. Here is exactly how that works, and the line we draw so it never affects what you are shown.
Say who pays us, and when
- Earn commission when you buy through our links
- Label every paid placement as Sponsored
- Name the brand paying for it
- Rank organic results on total cost including delivery
Let money change the ranking
- Rank on commission rather than price
- Present paid placement as an editorial pick
- Invent urgency, countdowns or fake stock levels
- Charge you anything — the price is the retailer's
On this page
Affiliate commission
We take part in affiliate programmes with a range of trusted homeware and lifestyle retailers. When you click through and buy, that retailer may pay us a commission.
It costs you nothing. The price is set by the retailer and is the same whether you arrive through us or type their address in directly.
How this affects what you see
It doesn't. Organic results are ranked on total cost including delivery — never on which retailer pays the most, and never on sticker price alone.
Where a retailer stocks the same product for less, we show them above a higher-paying one. If that costs us commission, so be it: a comparison site that ranks on its own margin isn't a comparison site.
Paid placement
Retailers and brands can pay to appear in prominent places on the site — including brand features and promotional slots. Wherever that happens, it is clearly marked.
We label all of it Sponsored, and we name the brand paying for it. We use that word deliberately: UK guidance treats softer labels such as Featured or Partner as insufficient, because they do not make clear that money has changed hands.
How we rank
Paid placement never changes how we rank or compare. Comparisons are ordered on total cost including delivery, and no brand can pay to move up one, or to be left out of a comparison it loses.
What we will not do
Some things are worth stating plainly, because they are what a comparison site is usually tempted to do.
- Rank on commission, or hide a cheaper retailer who pays us less
- Invent urgency — countdowns, fake stock levels, prices that are not real
If you think we have got it wrong
If something looks like paid placement and is not labelled, or a ranking looks wrong to you, tell us. Send the page and what you saw to partners@shophomestyles.com and we will look into it and reply.
Holding us to this is the point of writing it down.
Spotted something that looks off?
If a paid placement is not clearly labelled, or a result looks wrongly ranked, let us know and we will look into it.