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The Logo Beginnings book explores the origins of modern trademarks, gathering over 6,000 logos spanning from the mid-1800s to 1940. It traces the foundations of iconic brand identities, including those still in use today by names such as Rolex, BMW, and Louis Vuitton. Authored by Jens Müller, the volume serves as an extensive complement to Logo Modernism, with its historical scope providing a thorough reference for branding research and visual identity study.
Global brands such as Rolex, BMW and Louis Vuitton are still using logos designed over 100 years ago. This book goes into the origins of modern trademarks and gathers over 6,000 logos from the mid-1800s to 1940. This is Jens Müller’s extensive complement to Logo Modernism and a must for those interested in branding and its influence.
