Archetoys London Bus Decorative Object - Red

The Archetoys London Bus combines design exploration with playful form, conceived by Dutch designer Floris Hovers as part of a collection examining the relationship between work and play. Its simplified shape and bold colour draw on collective memory, referencing industrial design and graphic traditions. The piece reflects craftsmanship translated into mass-production, with its clean geometry inviting both visual contemplation and hands-on interaction.

Children and adults alike will appreciate Magis' Archetoys, a collection that is in equal parts a design project and an exploration of our collective memory. Conceived by Dutch designer Floris Hovers, the series uses the simplicity of shape, colour and material to actively examine the links between work and play, analysis and intuition, craftsmanship and mass-production. This red London bus presents a number of aspects to contemplate, including personal memories, graphics, industrial design, the discovery — and rediscovery — of sensation and, of course, the pleasures of play.