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HugRug

About HugRug

Founded in Yorkshire, Hug Rug is a British homeware brand known for its sustainably crafted rugs and floor coverings. Using recycled materials and thoughtfully sourced fibres, the brand combines practical durability with soft textures, timeless patterns and a relaxed, contemporary aesthetic. Designed and made in the UK, Hug Rug brings conscious design and everyday comfort into the home.

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Hug Rug Plain Fleck Washable Runner - Espresso Brown, Recycled Cotton by HugRugHug Rug Plain Fleck Washable Runner - Espresso Brown, Recycled Cotton by HugRug, alternate view

Hug Rug Plain Fleck Washable Runner - Espresso Brown, Recycled Cotton

£64.99

+6
Sense Washable Runner - Warm Cream, Recycled PET by HugRugSense Washable Runner - Warm Cream, Recycled PET by HugRug, alternate view

Sense Washable Runner - Warm Cream, Recycled PET

£84.99

+2
Midnight Paisley Eco-Washable Runner - Dark Blue, Recycled Polyester by HugRugMidnight Paisley Eco-Washable Runner - Dark Blue, Recycled Polyester by HugRug, alternate view

Midnight Paisley Eco-Washable Runner - Dark Blue, Recycled Polyester

£200.99

Art Floral Eco-Washable Runner - Grey, Recycled Polyester by HugRugArt Floral Eco-Washable Runner - Grey, Recycled Polyester by HugRug, alternate view

Art Floral Eco-Washable Runner - Grey, Recycled Polyester

£200.99

Vintage Rose Eco-Washable Runner - Beige, Recycled Polyester by HugRugVintage Rose Eco-Washable Runner - Beige, Recycled Polyester by HugRug, alternate view

Vintage Rose Eco-Washable Runner - Beige, Recycled Polyester

£200.99

Penny Hand-Tufted Wool Rug - Cream by HugRugPenny Hand-Tufted Wool Rug - Cream by HugRug, alternate view

Penny Hand-Tufted Wool Rug - Cream

£305

Vintage Imperial Washable Runner - Off-White, Recycled Polyester by HugRugVintage Imperial Washable Runner - Off-White, Recycled Polyester by HugRug, alternate view

Vintage Imperial Washable Runner - Off-White, Recycled Polyester

£200.99

Damask Eco-Washable Runner - Cream, Recycled Polyester by HugRugDamask Eco-Washable Runner - Cream, Recycled Polyester by HugRug, alternate view

Damask Eco-Washable Runner - Cream, Recycled Polyester

£200.99

Hug Rug Sense Washable Runner - Stone by HugRugHug Rug Sense Washable Runner - Stone by HugRug, alternate view

Hug Rug Sense Washable Runner - Stone

£84.99

Magnolia Garden Eco-Washable Runner - White, Recycled Polyester by HugRugMagnolia Garden Eco-Washable Runner - White, Recycled Polyester by HugRug, alternate view

Magnolia Garden Eco-Washable Runner - White, Recycled Polyester

£200.99

Vintage Scroll Washable Runner - Green, Recycled Polyester by HugRugVintage Scroll Washable Runner - Green, Recycled Polyester by HugRug, alternate view

Vintage Scroll Washable Runner - Green, Recycled Polyester

£200.99

Rafe Texture Washable Runner - Natural, Recycled Polyester by HugRugRafe Texture Washable Runner - Natural, Recycled Polyester by HugRug, alternate view

Rafe Texture Washable Runner - Natural, Recycled Polyester

£200.99

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Frequently Asked Questions

Hug Rug is a Yorkshire-born rug brand known for washable runners and mats that work as hard as they look. Made largely from recycled fibres, its designs pair practical, dirt-trapping performance with florals, damasks and soft ombrés, so the most hard-working floors in the house can still feel considered.

Hug Rug is best known for washable runners, doormats and kitchen and hallway rugs, alongside a smaller edit of wool and sculptured designs. Patterns range from botanical prints and classic damasks to fleck and ombré effects, in palettes that move easily between cream and sage and richer rust and forest green.

Hug Rug earns its premium standing through the details: recycled materials, machine-washable construction and original, characterful patterns. The result is a rug designed for muddy boots, spilled coffee and repeat washing, without the utilitarian look that usually comes with that level of practicality.

Hug Rug suits farmhouse, cottage, transitional and relaxed contemporary interiors. Its runners are especially at home in entrance halls, kitchens, boot rooms and utility rooms, where a washable layer protects floors, while softer neutrals and botanical patterns bring warmth to hallways and bedrooms without competing with the rest of the room.

Shop Home Styles brings together an edited selection of Hug Rug runners and rugs alongside floor coverings from other brands. Seeing them side by side makes it easier to compare sizes, materials and patterns, and to find a washable design that suits a particular hallway, kitchen or entrance hall.

Shop Home Styles features a curated selection of Hug Rug designs rather than the brand's complete range. The edit evolves as new patterns and colourways become available, with washable runners, doormats and printed rugs at its heart, so it is worth returning to see what has been added.

Customer support

info@hugrug.co.uk

Head office address

Bentley Road, Lockwood, Huddersfield, HD1 2TX