Founded in the heart of Yorkshire, Hug Rug is a British homeware brand known for its thoughtful, design-led approach to sustainable living. Using recycled materials, natural fibres and soft tonal palettes, the brand reimagines everyday essentials with a warm, modern ease that suits relaxed and layered interiors. Crafted in their own mills with responsibly sourced and fully recyclable yarns, each piece blends durability, beauty and conscious design to prove that sustainability and good style naturally belong together.