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HugRug

About HugRug

Founded in Yorkshire, Hug Rug is a British homeware brand known for its sustainably crafted rugs and floor coverings. Using recycled materials and thoughtfully sourced fibres, the brand combines practical durability with soft textures, timeless patterns and a relaxed, contemporary aesthetic. Designed and made in the UK, Hug Rug brings conscious design and everyday comfort into the home.

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Fine Stripes Runner Rug - Blue, Wool by HugRugFine Stripes Runner Rug - Blue, Wool by HugRug, alternate view

Fine Stripes Runner Rug - Blue, Wool

£95

+3
Hug Rug x Scion Spike Green Outdoor Doormat - Green, ECONYL Nylon by HugRugHug Rug x Scion Spike Green Outdoor Doormat - Green, ECONYL Nylon by HugRug, alternate view

Hug Rug x Scion Spike Green Outdoor Doormat - Green, ECONYL Nylon

£44.99

Hug Rug x Lintu Outdoor Doormat - Rust/Green, ECONYL Nylon by HugRugHug Rug x Lintu Outdoor Doormat - Rust/Green, ECONYL Nylon by HugRug, alternate view

Hug Rug x Lintu Outdoor Doormat - Rust/Green, ECONYL Nylon

£44.99

Labyrinth Rug - Black, Wool by HugRugLabyrinth Rug - Black, Wool by HugRug, alternate view
30% off

Labyrinth Rug - Black, Wool

£62.99 £90

Hug Rug x Sally Swannell Green House Outdoor Doormat - ECONYL Nylon by HugRugHug Rug x Sally Swannell Green House Outdoor Doormat - ECONYL Nylon by HugRug, alternate view

Hug Rug x Sally Swannell Green House Outdoor Doormat - ECONYL Nylon

£59.99

Paradise Leaf Rug - Green, Wool by HugRugParadise Leaf Rug - Green, Wool by HugRug, alternate view

Paradise Leaf Rug - Green, Wool

£115

Hug Rug Aura Country Cottage Washable Doormat by HugRugHug Rug Aura Country Cottage Washable Doormat by HugRug, alternate view

Hug Rug Aura Country Cottage Washable Doormat

£54.99

Hug Rug Duck House Outdoor Doormat - ECONYL® Nylon by HugRugHug Rug Duck House Outdoor Doormat - ECONYL® Nylon by HugRug, alternate view

Hug Rug Duck House Outdoor Doormat - ECONYL® Nylon

£59.99

Hug Rug Aura Hare & Shepherds Purse Washable Doormat by HugRugHug Rug Aura Hare & Shepherds Purse Washable Doormat by HugRug, alternate view

Hug Rug Aura Hare & Shepherds Purse Washable Doormat

£54.99

Hug Rug Mr Fox Outdoor Doormat - Natural, ECONYL Nylon by HugRugHug Rug Mr Fox Outdoor Doormat - Natural, ECONYL Nylon by HugRug, alternate view

Hug Rug Mr Fox Outdoor Doormat - Natural, ECONYL Nylon

£44.99

Bauhaus Graphic 2 Rug - Wool by HugRugBauhaus Graphic 2 Rug - Wool by HugRug, alternate view
30% off

Bauhaus Graphic 2 Rug - Wool

£114.99 £165

Hug Rug Pepino Outdoor Doormat - Blue, ECONYL Nylon by HugRugHug Rug Pepino Outdoor Doormat - Blue, ECONYL Nylon by HugRug, alternate view

Hug Rug Pepino Outdoor Doormat - Blue, ECONYL Nylon

£44.99

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Frequently Asked Questions

Hug Rug is a Yorkshire-born rug brand known for washable runners and mats that work as hard as they look. Made largely from recycled fibres, its designs pair practical, dirt-trapping performance with florals, damasks and soft ombrés, so the most hard-working floors in the house can still feel considered.

Hug Rug is best known for washable runners, doormats and kitchen and hallway rugs, alongside a smaller edit of wool and sculptured designs. Patterns range from botanical prints and classic damasks to fleck and ombré effects, in palettes that move easily between cream and sage and richer rust and forest green.

Hug Rug earns its premium standing through the details: recycled materials, machine-washable construction and original, characterful patterns. The result is a rug designed for muddy boots, spilled coffee and repeat washing, without the utilitarian look that usually comes with that level of practicality.

Hug Rug suits farmhouse, cottage, transitional and relaxed contemporary interiors. Its runners are especially at home in entrance halls, kitchens, boot rooms and utility rooms, where a washable layer protects floors, while softer neutrals and botanical patterns bring warmth to hallways and bedrooms without competing with the rest of the room.

Shop Home Styles brings together an edited selection of Hug Rug runners and rugs alongside floor coverings from other brands. Seeing them side by side makes it easier to compare sizes, materials and patterns, and to find a washable design that suits a particular hallway, kitchen or entrance hall.

Shop Home Styles features a curated selection of Hug Rug designs rather than the brand's complete range. The edit evolves as new patterns and colourways become available, with washable runners, doormats and printed rugs at its heart, so it is worth returning to see what has been added.

Customer support

info@hugrug.co.uk

Head office address

Bentley Road, Lockwood, Huddersfield, HD1 2TX