The Archetoys School Bus decorative object combines design exploration with playful form, conceived by Dutch designer Floris Hovers as part of the Magis Archetoys collection. Its construction uses simplified shapes and bold colour to examine the relationship between craftsmanship and mass-production. The piece features graphic detailing and an industrial design aesthetic, rendered in a uniform yellow finish.
Children and adults alike will appreciate Magis' Archetoys, a collection that is in equal parts a design project and an exploration of our collective memory. Conceived by Dutch designer Floris Hovers, the series uses the simplicity of shape, colour and material to actively examine the links between work and play, analysis and intuition, craftsmanship and mass-production. This yellow school bus presents a number of aspects to contemplate, including personal memories, graphics, industrial design, the discovery — and rediscovery — of sensation and, of course, the pleasures of play.
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