Archetoys Post Van Decorative Object - Red

The Archetoys Post Van combines playful form with considered design, conceived by Dutch designer Floris Hovers as part of a collection exploring the relationship between work and play. Its simplified shape and bold colour reflect a deliberate use of material and geometry to reference collective memory and industrial design. The construction draws on mass-production techniques while retaining a crafted sensibility, making it a tactile object with visual and conceptual depth.

Children and adults alike will appreciate Magis' Archetoys, a collection that is in equal parts a design project and an exploration of our collective memory. Conceived by Dutch designer Floris Hovers, the series uses the simplicity of shape, colour and material to actively examine the links between work and play, analysis and intuition, craftsmanship and mass-production. This red post van presents a number of aspects to contemplate, including personal memories, graphics, industrial design, the discovery — and rediscovery — of sensation and, of course, the pleasures of play.