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The Estée Lauder book by Assouline offers an in-depth look at the life and legacy of one of the beauty industry's most iconic figures. Developed with the help of Estée's granddaughters Aerin and Jane, it draws on personal letters, family photographs and company archives to document her journey from Queens, New York to building a global portfolio of beauty brands. Its curated content blends biography with visual storytelling, covering her early recognition of word-of-mouth advertising through to the lifestyle empire she created.
An American legend with a name that is globally recognised, Estée Lauder was a businesswoman, matriarch and innovator. Starting from humble beginnings in Queens, New York, before transforming a small skincare business into a worldwide portfolio of beauty brands, Lauder was one of the first in her field to recognise the power of word-of-mouth advertising while also building an empire based not only on product, but lifestyle. It's all explored in Assouline's 'Estée Lauder', an in-depth book built with the help of Estée's granddaughters Aerin and Jane, and filled with personal letters, family photographs and company archives.
