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The Elements Of Brand Design offers an in-depth exploration of visual brand identity through more than 100 case studies. Authored by Katharina Sussek and Jens Müller, the book examines core branding components including color, typography, imagery, sound, and motion, with interviews featuring designers Paula Scher and Michael Bierut. Its chapters deconstruct the visual strategies of globally recognised brands, from Nike to Netflix, analysing how design shapes brand perception and cultural influence.
From Netflix to Nike, Taschen deconstructs the visual DNA of some of the world's best known brands in this illuminating edition. Through more than 100 case studies, each chapter in 'The Elements Of Brand Design' explores a core element of brand identity, featuring captivating in-depth interviews with design giants Paula Scher and Michael Bierut. Authors Katharina Sussek and Jens Müller deep-dive into the multifaceted work of studios and design departments, exploring the impact and influence of color, typography, imagery, sound, and motion on shaping brand perception, and the visual language of the culture we live in.
