Taschen is a renowned publishing house, famous for its eclectic and visually appealing books covering a wide array of subjects. Here's a brief history of the brand:
Taschen was founded in 1980 by Benedikt Taschen in Cologne, Germany. The brand started as a small comic book store run by Taschen himself, who was only 18 at the time. He began by purchasing and selling a collection of comic books, but soon realized the potential in creating and selling his own books.
The Taschen brand quickly gained recognition for its innovative approach to book publishing. It became famous for producing high-quality, beautifully designed books that were both accessible and affordable. The range of topics expanded beyond comics to include art, design, architecture, photography, lifestyle, and more.
Over the years, Taschen has grown into an international publisher with a global presence. They opened stores in various cities around the world, including Paris, London, New York, and Hong Kong, among others. These stores not only sell books but also serve as cultural hubs.
Taschen is particularly known for pioneering the concept of the "coffee table book" – large, lavishly illustrated books that make a statement. They have published numerous titles that have become collectibles in their own right, featuring works by renowned artists, photographers, and designers.
The brand has also been known for pushing boundaries with some of its publications, featuring provocative and avant-garde content. This approach has solidified Taschen's reputation as a publisher that is not afraid to take risks and challenge conventional norms in the publishing industry.
Today, Taschen continues to be influential in the publishing world, known for its high-quality, innovative, and visually stunning books. The brand has a strong following among book lovers, collectors, and connoisseurs of art and design.
Taschen's success is a testament to the power of vision, quality, and a passion for books that appeal to a broad audience while maintaining artistic and cultural integrity.