The Elements of Brand Design Book

The Elements of Brand Design explores how form, color, and typography shape the identity of renowned corporations through 110 detailed case studies. Framed by interviews with Pentagram's Paula Scher and Michael Bierut, the book examines the visual and strategic decisions behind brands such as Nike, Burger King, and Uniqlo. Its structured approach connects design principles with real-world branding outcomes, offering a thorough reference for understanding corporate visual identity.