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The Elements of Brand Design explores how form, color, and typography shape the identity of renowned corporations through 110 detailed case studies. Framed by interviews with Pentagram's Paula Scher and Michael Bierut, the book examines the visual and strategic decisions behind brands such as Nike, Burger King, and Uniqlo. Its structured approach connects design principles with real-world branding outcomes, offering a thorough reference for understanding corporate visual identity.
Form, color, and typography—alongside values and vision—can make or break a brand. Framed by an interview with Pentagram’s Paula Scher and Michael Bierut, this book explores the design elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right.
