The book offers a comprehensive look back at Smiley's five-decade journey, from its origins as a happiness promotion in the France Soir newspaper to a globally recognised cultural movement. Featuring a compendium of collaborations with leading brands, it covers the brand's influence across music, social movements, and popular culture. Its content spans historical milestones, iconic partnerships, and the evolution of emoticons and self-expression. The hardcover commemorates the 50th anniversary with curated imagery and editorial content charting the brand's most significant moments.
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