The Elements of Brand Design Book

The Elements of Brand Design explores how form, color, and typography shape the identity of renowned corporations through 110 case studies. Framed by an interview with Pentagram's Paula Scher and Michael Bierut, the book examines the visual and strategic decisions behind brands such as Nike, Burger King, and Uniqlo. Its structured approach connects design principles with real-world branding outcomes, offering detailed analysis of both aesthetic and conceptual elements.