The Logo Beginnings book traces the origins of modern trademarks, gathering over 6,000 logos spanning from the mid-1800s to 1940. Authored by Jens Müller, it examines how foundational brand marks from that era continue to influence global identities today, with references to enduring marks such as those of Rolex, BMW, and Louis Vuitton. The book serves as an extensive companion volume to Logo Modernism, offering detailed historical context on the development of branding as a visual discipline.
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